Country of origin labelling tells your customers if the seafood in your dishes is Australian, imported or a mix of both. This helps customers decide what to order.
For more details, see this article from business.gov.au.
How to label your dishes
You must label the origin of your seafood in a way that is obvious to the customer before they order.
There are 3 ways to label the origin of your seafood ingredients:
- single letter AIM labels
- A if the seafood is from Australia
- I if the seafood is imported
- M if the seafood has mixed origins (the dish includes both Australian and imported seafood). For mixed dishes, you can choose to label each individual seafood ingredient with an A or I instead.
- detailed AIM labels
- a single statement for your whole business.
You can choose the type of label that works best for your business.
The labels you use must be clear, accurate and truthful. They must also be written in English.
How this can be shown on your MOBI storefront
You have a few options for how to display this information.
1. Use MOBI's new seafood origin tags (for products)
For each item with seafood, use ONE of the tags shown below.
Note that this works for products only.
When a tag is added to a product, it will show on the storefront, along with a corresponding legend.
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2. Add Indicators to item name
Write these letter labels on the item name for each dish containing seafood. You also need to include a legend to show what each letter stands for.
Example menu items: single letter AIM labels
- Grilled barramundi (A)
- Steamed New Zealand mussels with garlic and white wine (I)
- Pad thai noodles with prawns and squid (M)
- Pad thai noodles with prawns (A) and squid (I)
(A) Australian, (I) imported, (M) mixed
3. Add a custom note up the top of your storefront
You may chose to do this if all items have the same origin. Please get in touch with help@mobihq.com if you'd like a note like this added.
For any further help or queries, please contact help@mobihq.com