Analytics & Business Intelligence has consistently polled as one of the more critical needs for a hospitality business to achieve its goals. When any transaction or event can be tracked, graphed, analysed & summarised to isolate patterns & behaviours and drive business decisions, it's easy to understand why businesses are moving to be more data & objective-driven.
For our customers who use Facebook Pixel, Mobi2Go can implement the Facebook Pixel and perform conversion tracking using events raised by our Analytics API.
Remember
In order to do this, you'll need to supply us with your Facebook Pixel ID. Please contact our Support team with the Facebook Pixel ID & our team will set up & confirm once completed.
Overview
Once our team implements the Facebook Pixel for your site, if you'd like to view the events being raised on your website in the browser to check how it works, we suggest using the Facebook Pixel Helper; an extension that Facebook make available for the Google Chrome browser.
The events we make available are mostly those standard events described on our Analytics API page mapped on to many of the events that are described on the Facebook Pixel conversion tracking page, along with a number of extra custom events.
Standard Facebook Pixel events