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Sales & Orders Performance Overview

This article explains how to understand your sales and order data in your Mobi2Go account, and how different reports are calculated.

Check your sales in the MOBI app

You can access your store’s sales data directly in the MOBI app on your mobile or tablet. It’s a convenient way to see how sales are tracking throughout the day.

You can also use the app to manage live orders, update stock availability, adjust opening hours and manage wait times.

Download and log in

  1. Download the MOBI app on your mobile or tablet: https://www.mobihq.com/business-operations/mobi-admin-app.
  2. Open the app and log in with your existing admin details.
  3. Select the 'More' tab and then 'Sales'

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View your sales data

Once on the Sales page, you can view your store’s sales total, order count and refunds, along with a breakdown by ordering platform and fulfilment type.

Select Today, Yesterday, This week or This month, or use the date picker to choose the period you’d like to review.

From here, you can also:

  • Find specific orders using the Order ID search, Customers dropdown or Advanced Filters.
  • Review individual orders in the table, including the customer, order ID, fulfilment type, total and expected date and time.
  • Export your data using the buttons at the bottom of the page to download orders, product sales or customer information as a CSV file.

Note: The Sales total is labelled “Excludes any refunds”, with refunds shown separately.

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Understand the dates used in your reports

Analytics and Sales use different dates to generate reports:

  • Analytics reports use the order date—when the order was placed.
  • Sales reports use the expected date—when the order is scheduled to be prepared.

For example, an order placed today for preparation tomorrow will appear against today’s date in Analytics and tomorrow’s date in Sales.

Because of this, figures may not match exactly across the two sections.


What you can track

MOBI’s dashboards and reports help you monitor:

  • Total sales value
  • Total order volume
  • Total refunds processed
  • Performance by location and channel

Total Sales

The Total Sales metric shows the total value of orders placed through MOBI.

It includes:

  • Sales after discounts
  • Tax
  • Tips
  • All order channels, including delivery, pickup and dine-in

All values are shown in your local currency.

Use this metric to track sales trends, compare time periods and analyse sales by order type.

Total Orders

The Total Orders metric shows the number of successfully completed orders.

Use it to monitor order volume over time and compare performance across different periods.

Sales Breakdown Report

The detailed sales report provides a breakdown of:

  • Total sales
  • Taxes
  • Discounts
  • Delivery fees
  • Tips

You can filter the report by:

  • Order channel
  • Location
  • Order type
  • Platform

Understanding changes in performance

If sales increase or decrease, compare order types, individual locations and time periods, such as week-over-week or month-over-month.

Consider factors that may affect demand:

  • Seasonality: Sales may vary depending on the time of day, week or year.
  • Events and holidays: Local holidays and major events can influence customer demand.
  • Marketing activity: Promotions and campaigns can increase order volume and sales.

When comparing reports, check that you’re using the same date range and filters, and remember that Analytics and Sales use different date definitions.

Want to explore your results in more detail? Contact us to book a session with one of our knowledgeable Customer Success Managers to discuss your sales trends, understand changes in performance and identify opportunities to grow your online orders.


Want to learn more or have feedback for us? Say hello!

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