Using custom URL links for marketing (query strings)

Use query strings to link customers directly to locations, products, and categories in your menu. This can be useful for marketing campaigns and for website navigation. 

List of available Query Strings 

Set Location on page load

Option 1

Use location name: ?location=Name%20of%20location
- https://wildwing.mobi2go.com/?location=aurora
- https://storefront.mobi2go.com/?location=Online%20Ordering%20CBD

• This works well as it is usually clear in the URL and looks a little nicer

• Though it gets messier when there are multiple words in the store name, as you need to use %20 between each word, and it leaves room for error.

Option 2

Use location ID: ?location_id={MOBI location ID}
- https://storefront.mobi2go.com/?location_id=20185

• Safer in case of name change, less room for error

• You’ll need to provide a mapping of location IDs to the person setting up the URLs, if they don’t already have access to them.

Show Category on page load

This depends on whether the same category is used across more than one store.
#/menu/category/{category_id}/{category_name}

1. If the same menu/category is used for all locations, OR if the category ID is specific to one location only, then you can use the category ID and the category name.

   1. https://www.wildtenders.ca/order-now#/menu/category/462533/tenders%20by%20the%20piece

2. If the category name is the same across locations, but it’s actually part of a different menu (so it has a different category ID), you can use the category name and use an underscore instead of the category ID.

   1. https://www.wildtenders.ca/order-now#/menu/category/_/Salads

   2. https://www.wildtenders.ca/order-now#/menu/category/_/Party%20Packs

 

Find the category ID in the bottom right corner of the category in the new menu editor:

Show Locations list on page load

This shouldn't be necessary as it will load automatically if a user has never set a location before. Otherwise, the storefront will remember the previously set location, which is the best user experience.

 https://www.wildwingrestaurants.com/order-now/#/locations/find

Set method on page load

Shouldn’t be needed often as this will open the locations selector where users can easily switch between delivery & pickup anyway. ?method=delivery , ?method=pickup

Example: https://storefront.mobi2go.com/?method=pickup

Set location and method on page load

https://wildwing.mobi2go.com/?location=aurora&method=delivery

Set voucher code on page load

?voucher_code={VOUCHER CODE}

Example: https://storefront.mobi2go.com/?voucher_code=freechips

Show a product on page load

#/menu/item/{product_id}/{product_name}

Example: https://storefront.mobi2go.com/#/menu/item/4181996/MOBI%20House%20Fries