Message Scheduler

 

What It Does

• Schedules messages to appear/send during specific dates/times.

• Targets audiences by location and platform (Web, App, Kiosk)* and channel opt‑ins.

• Attaches an Action so customers can instantly do something from the message.

• Channels supported: Email, SMS, Push Notifications.

 

 

Video Guide

 

 

Supported Actions (in Message Scheduler)

• Add Voucher — Applies a selected voucher/promo code.

  • UI shows: Voucher: Please Select → Choose from available vouchers.

• View Product — Opens a selected product page.

  • UI shows: Product: Please Select → selection by product name (not ID).

• View Category — Opens a selected menu category.

  • UI shows: Category: Please Select → selection by category name (not ID).

• View Loyalty — Routes to Loyalty (sign‑in/join may be required).

 

Not supported in Message Scheduler

• Open Link (Promo Banners only)

• App Download (Receipt Customiser only)

Learn more about MOBI Actions

 

 

Message Channels

SMS Marketing

 

• Lower opt‑in, typically higher engagement (CTR/view rate).

• Template is simple and includes a mandatory opt‑out message and action link; character limit of 60 apply.

• Admin setup:

 

 

Email Direct Marketing

 

• Supports Brand Styling: brand colours and logo, these are all pulled directly from your storefront.

• Formatting is currently fixed

• Suitable for newsletters, promotions, and transactional‑style updates.

• Admin setup:
  
  

 

• Available for customers using branded native apps (push‑capable version required).

• Immediate engagement; great for reactivation or time‑sensitive campaigns.

• Includes App Icon, Title, and Message. Actions are not trackable by analytics (no click‑through tracking from push).

• Eligibility window: When sending Push, or when using Location filters, or when selecting any RFM segment subset, only customers who have ordered in the last 180 days are eligible.

• Admin setup:

 

Guest Opt‑In (By Channel)

• SMS & Email

  • Customers opt in at sign‑up via the storefront.

  • Users opt in to both channels together at sign‑up, but can opt out individually later.

  • The Customer Prompt model re‑prompts non‑opted‑in users periodically.

• Push Notifications

  • Opt‑in occurs after downloading the native app and signing up/signing in.

  • Device‑level permissions govern push; if the user opts out, the device blocks notifications.

  • Requires the brand’s MOBI app on a recent version that supports push.

 

Creating a Scheduled Message (Steps)

1. Choose Channel → Email, SMS or Push
2. Targeting → Choose location(s) note customers who have ordered from that location int he past 180 days will be sent this message.
3. Create Message → Add headline/copy (keep it short and action‑oriented).

4. Attach an Action → Pick one of the supported Actions and complete the required selection.

5. Schedule → Set sending time, note this uses your local timezone

6. Preview Message → Preview how your message will look to customers in the panel to the right of the inputs.

7. Continue to Summary → Check the selections you have made then Continue to Launch

 

 

Best Practices

• One goal per message — Let the Action do the work.

• Match copy to action:

  Promo → Add Voucher;

  Discovery → View Category;

  Hero item → View Product;

  Loyalty push → View Loyalty.

• Target tightly — Limit to relevant stores or segments.

• Respect availability — Ensure selected product/category is published and available at the target location/time.

 

 

Analytics & Tracking

• Campaign Analytics

  • Click‑Through Tracking: Available for SMS and Email via the MOBI redirect service.

    • Each click on a tracked link counts as 1 click‑through.

    • CTR = Clicks ÷ Messages Sent × 100%.

• Expected Reach

  • Shown as an estimate, based on segment size and channel opt‑ins.

Note: Push actions are not click‑through trackable at this time.

 

 

Location Filtering

• A customer is associated with a location if they have ever ordered from that location.

• Location filters can be combined with RFM groups to narrow targeting.

• 180‑day purchase window applies when location filters are used (see Eligibility window above).

 

 

QA Checklist

• ✅ Correct locations/segment selected

• ✅ Message appears/sends only within scheduled window(s)

• ✅ Action configured correctly (voucher/product/category names are valid and published)

• ✅ Voucher eligibility rules align with location and day of the week

• ✅ SMS length stays within limits; Push permissions confirmed

 

 

Troubleshooting

• Message not showing/sending → Check dates/times, channel opt‑ins, and location/platform targeting.

• Action does nothing → Ensure a valid selection (voucher/product/category) is set and is available in the target context.

• Voucher not applying → Verify eligibility and that qualifying items are in cart.

• Wrong destination → Confirm the product/category name matches what’s published for the targeted location.

 

 

Examples

• Lunch deal (SMS) — 11:00–14:00 weekdays, pickup locations → Add Voucher ("LUNCH5").

• New range (Email) — All week, all platforms → View Category ("Summer Specials").

• Hero item push (Push) — Weekends, app users → View Product ("Smoky BBQ Burger").

• Loyalty reminder (Email/SMS) — Evenings → View Loyalty (encourage sign‑in).

 

 

Onboarding Requirements

• Admin access to Message Scheduler.

• Content assets (copy, campaign names) and any voucher codes you plan to reference.

• Published products/categories for product/category actions.

• Branded app (for Push) with push‑capable version.

 

 

RFM Customer Segmentation (FYI — not the core focus right now)

• Optional RFM segmentation (Recency, Frequency, Monetary) is available to reach specific subgroups.

• Scoring: Customers are scored weekly on R, F, M and split into thirds (1 = lowest, 3 = highest). Standard groups include Champions, Loyal, Recent, Needs Attention, At Risk, Inactive.

• Eligibility: When RFM segmentation is applied — or when using Push or Location filters — only customers who have ordered in the last 180 days are eligible.

As this area evolves, expect enhancements to dashboards, delivered/read metrics, and multi‑channel orchestration.

 

 

Summary

Message Scheduler delivers the right Email/SMS/Push at the right time/place with a storefront Action to convert attention into orders or sign‑ups.

 

 

Change Log & Ownership

• Owner: Product Marketing / Support

• Last Reviewed: 05/02/2026

• Related: Actions  |  Promo Banners  |  Receipt Customiser  |  Loyalty  |  Vouchers